Client: Australia day Council of NSW
Project: Australia Day Visual Identity
Expertise: Visual Identity, Branding, Print Design
Based on the success of the brand that was started in 2007 and extended in 2008 – it was our aim to reach the full potential of the design in 2009.
The core of the creative for 2009 was the photography. Mark spent many hours scouring iconic Sydney locations and taking trips to regional areas and it was mainly this photography that was used in all the final artwork.
Whilst retaining the focus on the Australia Day brand, we complimented it by utilising lovely ’svelte’ textured stocks and simple finishes. The result was a visual identity that remains a talking point.