Explore our creative portfolio.

Australia Day 2009

Client: Australia day Council of NSW
Project: Australia Day Visual Identity
Expertise: Visual  Identity, Branding, Print Design

Brand touch-points

Visual identity
Corporate & state invitations
Brochures & programs
Promotional collateral
Event theming

Based on the success of the brand that was started in 2007 and extended in 2008 – it was our aim to reach the full potential of the design in 2009.

The core of the creative for 2009 was the photography. Mark spent many hours scouring iconic Sydney locations and taking trips to regional areas and it was mainly this photography that was used in all the final artwork.

Whilst retaining the focus on the Australia Day brand, we complimented it by utilising lovely ’svelte’ textured stocks and simple finishes. The result was a visual identity that remains a talking point.