Client: Premiers Department of NSW
Project: Discovery After Dark
Expertise: Visual Identity, Print Design
We were also tasked to develop the associated print collateral, with a brief to ‘convey the culturally festive nature of the event’ to a diverse audience.
The first step in our design strategy was to create a new name for the event and develop logotypes – an extensive selection of which were presented along with documentation of our thought processes.
The final brand identity was so well received by the client that it was executed across a much wider range of applications than the original brief had outlined. The result was an evening that was a huge success with every venue filled to capacity.