Client: New South Wales Health
Project: Alcohol Information Bookets
Expertise: Web Design/HTML and WordPress Development
We were successful in our tender to design and produce three information booklets about dealing with teenagers and alcohol.
The challenge on this project was that one booklet talked to parents whilst the other two spoke to teenagers and yet they all needed a unified aesthetic.
Our strategy was to design a visual style that spoke to both parents and teenagers, and yet could be tailored to these audiences through alternative sizes, formats and typography. Of the two teenager booklets, one was a pocket-guide to dealing with alcohol.
Our design & art direction were influenced by our research into many current teenage publications – thus we were able to make them more attractive to the younger audience.