Project: Expanded Global Visual Identity
Expertise: Visual Identity, Print Design
We were inspired by our client at rogen Si to develop a visually striking visual language based on their global brand guidelines.
As with all any good brand guidelines, there were limits to what we could develop, but once our client saw the preliminary concepts they were happen to ‘talk to London’ and get the goal posts moved – a great compliment.
We love bright colours and the magenta, yellow and grey were a fantastic foundation to build on. We used the existing logo with its’ unique typography as the basis for our visual language – we cut and arranged elements of it to make interesting grids and image windows for the collateral. An approach that was warmly received.