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Salvation Army

Client: Salvation Army
Project: Independent Living Units – Brand development
Expertise: Visual Identity, Print Design

Brand touch-points

Visual identity (incl. brand styleguide)
Fold-out Floorplans
Media Folders

The Salvation Army approached us to develop and implement a complete marketing and design strategy for the launch of 4 Independent Living Unit (ILU) sites. The brief involved branding, collateral, advertising, POS, environmental and online.

Our challenge was to create an umbrella brand for the ILU’s and then property specific 
identities whilst complimenting the Salvo’s core values.

We created a family of brand identities that are location specific – represented by aboriginal iconography and textures taken from surrounding locations. We also needed to ensure the
Red Shield is preserved and respected, giving the customers a sense of trust in the project.