Client: Salvation Army
Project: Independent Living Units – Brand development
Expertise: Visual Identity, Print Design
The Salvation Army approached us to develop and implement a complete marketing and design strategy for the launch of 4 Independent Living Unit (ILU) sites. The brief involved branding, collateral, advertising, POS, environmental and online.
Our challenge was to create an umbrella brand for the ILU’s and then property specific identities whilst complimenting the Salvo’s core values.
We created a family of brand identities that are location specific – represented by aboriginal iconography and textures taken from surrounding locations. We also needed to ensure the Red Shield is preserved and respected, giving the customers a sense of trust in the project.