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Client: Sydney Attractions Group
Project: Sydney Tower – Skywalk and OzTrek Brand Development
Expertise: Visual Identity, Uniforms

Brand touch-points

Visual identity (incl. brand styleguide)
Promotional collateral
Uniforms and safety suits

Taking advantage of the highest tower in central Sydney, the Skywalk at Sydney Tower showcases an amazing panorama of the Sydney basin.

We were encouraged to create a brand that would be company to some of the worlds finest tourist attractions.

To create a brand that would be an instant Sydney icon we utilised the architecture and unparalleled location of the Sydney Tower. The result was a brand-mark that will become as iconic as the tower itself.