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Sydney Wildlife World

Client: Sydney Attractions Group
Project: Sydney Wildlife World
Expertise: Naming, Visual  Identity, Branding, Print Design

Brand touch-points

Naming
Visual identity (Incl. brand styleguide)
Promotional collateral
Interior & exterior theming
Digital displays
Uniforms
Hoarding
Signage

New to the Darling Harbour precinct in 2007, Sydney Wildlife World was to be known as Sydney’s premier Australian native animal sanctuary.

Tasked with developing an iconic Australian brand, we were literally handed the architectural plans for the project and asked to come up with a name, an extensive branding system, interior/exterior theming and more.

Our design concepts were based around an Australian native theme; the colours, typefaces, textures and styling were all specified to enhance the radical architecture and exquisite location.