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Vow Financial

Client: Vow Financial
Project: Brand development
Expertise: Brand Development, Visual Identity, Web Design


Project description

Drawn by a shared desire to build a more empowering business for brokers, National Brokers Group, The Mortgage Professionals and The Brokerage merged to create a new mortgage aggregation force in the industry and we were approached to develop their new brand from scratch. The result is Vow Financial – a company founded on a solemn promise of empowerment, change and leadership.

Our brief included the strategic development of the brand positioning and brand platform, generation of the brand name and the design development of the brand identity and a suite of collateral. We also developed the launch brand video and a print and online advertising campaign which is appearing in industry titles from May 2010.

In order to meet the strategic needs on this complex project, taffydesign partnered with Olivia Hannah Creative Consulting and the resulting brand has been warmly received and widely acclaimed in the industry.

Brand touch-points

  • Brand Strategy
    • Naming
  • Brand Identity
    • Logo design
    • Visual identity system
    • Styleguide
  • Business Collateral Pack
    • Business cards
    • Letterhead
    • With Comps Slip
  • Print Collateral
    • Brochures
    • Banners
  • Advertising
    • Industry advertising campaign (print and online)
  • Launch Pack
    • Information kit
    • Video

Oliviah Hannah Graphic Design business card mock up vow Olivia Hannah Brand Design Logo mock up vow 2 Olivia Hannah Graphic Design business card mock up vow 3 Olivia Hannah Website Design mock up vow Olivia Hannah Smartphone Development vow iPad Website