Vow Financial
“Olivia was heavily involved with developing the new merged entity’s brand and profile. In the first two years, Vow was recognised by the MFAA as aggregator of the year followed closely by Vow receiving another industry award for Innovator of the Year. Olivia has also been working closely with Management on Vision and Strategy and I have no problems in recommending Olivia to any business that requires a Marketing Professional.”
— Tim Brown
CEO Vow Financial
Our role.
Macquarie Bank asked us to create a new brand in the mortgage aggregation industry. Our brief included brand strategy, key messages, brand name, visual identity, digital channels and printed collateral. And Vow Financial was born. Post-launch Olivia was retained in-house as a branding consultant for a number of years as the brand hit its stride. Vow Financial was highly awarded within the industry at the MFAA excellence awards three years running as most innovative new brand in the category.